Squeezepage 101 – Lessons for the Internet Marketer Wannabe

By definition, squeeze page is a landing page that is made to solicit e-mail addresses from among potential subscribers who would want to opt-in. In the world of direct marketing, having a list of subscribers is a very important tool that any marketer must not do without. On the world of digital technology, having e-mail lists pretty much serves the same purpose.

There is a down side to e-mails since, nowadays, there are much more spam when compared to the real bulk of messages. Most consumers are now wary when it comes to receiving e-mail messages from unknown sources. Squeeze pages were created to allay these fears of being ‘spammed’ or, worse, being sent a virus that would eat up the user’s system.

Experts on online businesses have come up with the idea of squeeze pages that explain the business’ privacy standards and also what the recipient will be getting. It has been observed that online businesses that have squeeze pages have experienced reasonable increases on their visitor-turned-to-subscriber rates. This is the exact reason why more and more online businesses are resorting to squeeze pages.

The general rule to squeeze pages is to keep information and contents concise. The page’s goal is to get e-mail addresses from visitors (any other unrelated or irrelevant information would often drive the visitor away). This is why most squeeze pages do not have hyperlinks or even navigation bars. It’s just one or the other-register or click away.

As an internet marketer, it your duty to convince a casual visitor to opt-in by, primarily, providing their e-mail addresses. Once this is done, an internet marketer has all the opportunities in the world to send marketing messages, establish a relationship with the client, eventually sell something, then maybe even cross sell other products or get some referrals.

Squeeze pages work well with Autoresponders. An autoresponder works by sending out standard response e-mails to all who have sent messages (this buys the person enough time to respond when he is already available). When these two work hand in hand, they can be utilized to present direct download links to obtain some information. Take note that there is a higher opt-in rate to those internet marketers who promise information once the visitor provides an e-mail address. Another good way to spice up squeeze pages is to incorporate some music or videos on them.

To become a successful internet marketer, you must fully utilize squeeze pages. To come up with a convincing squeeze page, just follow these simple guidelines:

1. Keep squeeze pages concise and direct.

2. Make it clear that they can opt-in and also ‘opt-out’.

3. If you could stick to just a single page, do so.

4. Create an opt-in box that would immediately catch the visitor’s attention.

5. Come out straight-tell them that you have no intention of sending any spam messages.

6. Make an offer that people would find hard to refuse.

7. Number all the benefits that they could get by opting-in.

8. Create a headline that ‘tells it all’ and ‘shouts to the world’.

9. Try posting some relevant videos on YouTube that would link to your eye-catching squeeze page.

10. If you are not into technical stuff, you could opt to have squeeze page templates online. Just fill in with all the information that the templates require and your squeeze page is good to go.

There are so many advantages for an internet marketer when he chooses to use a squeeze page. The results may not automatically show but down the road, the income could suddenly start pouring that you would even wonder why it took so long. The list of your visitors would just continue to grow (for as long as they don’t opt-out) and you might eventually convince them on one of those e-mail messages that you constantly send.

It is also important for all internet marketers to keep track of the number of visitors and squeeze pages can lead you back to the visitors’ contact information and you could confirm how much visitors have become clients. As a newbie on Internet marketing, it is necessary to build your reputation. Being professional-looking (even without having a site of your own) could be achieved by having squeeze pages.

Effectiveness of Email Marketing – Part II

Creating Email Auto Responders & Offers

When you are ready to write your actual email auto responder, there are a few things to consider.

The first is what is your objective:

Do you want prospects to click on a link within the email?

Do you want to give?

They could be directed to one of your affiliate links where you could attempt to bring in more affiliate income. They could be directed to a product page. They could be directed to an opt-in page. Or they could be directed to a long form sales letter landing page or even your blog.

These calls to action that you are trying to entice from the reader will be embedded in your actual email auto responder or broadcast message. They may be added as a text link, as a direct URL link, as a phone number or as a request for more information via email.

One of the best advantages of an email auto responder as a direct marketing tool is that since it is electronic, all of your links will be live.

When a costumer clicks, he or she is automatically taken where you want them to go. This is extremely advantageous over other direct mail marketing techniques that have an added step in between the potential client reading the piece and the actual action to respond. Once you have decided what your goal is in terms of a call to action, you can determine the actual content of the email auto responder. The content that will work the best for your email will be determined by the type of business you are using it as a marketing tool for, and the type of target audience you are sending it to.

For example, if your business is in financial services, you may decide to build credibility through sending relevant article material in an email auto responder.

If you are trying to sell a product and your goal is to direct the m to your website, you may send a series of emails that are designed to fall in sequence that provide repetitive reasons as to why the client would want to click and consider buying. When considering whether you want to design an email auto responder campaign or a single follow up, always consider your purpose.

Also, you will certainly have a variety of emails that you will utilize as part of your direct marketing campaign. For example, you might have a single email auto responder that you will use to follow up with a direct marketing lead to serve as an introduction. If you offered something written for free, you may use an email auto responder to deliver this information.

If you are working to convert leads into paying clients, you may use an entire series of 10-25 emails that are sent out weekly, bi-weekly or monthly to keep your generated lead list warm.

Now that you understand a bit more, you are ready to produce the actual email auto responders written copy.

Keep on the lookout for the next series in this email marketing training.

Pre Trade Show Marketing Is Critical

There are multiple ways to communicate with your target market.

Some methods of communication are much more effective, appropriate and cost efficient than others. As always, your budget will dictate how many touch points you can have with your target market. Also keep in mind that you should be trying to find ways to drive the right people to your exhibit at the lowest cost per qualified lead.

Remember, you need to let your prospects know where your booth is located on the showroom floor. Use tag lines such as “see us at Booth 1635 at the such and such Trade Show” in news releases and other communications such as direct mail leading up to the show.

Don’t make your customers and prospects hunt you down.

Recent research has shown that 83% of the most successful companies at a range of exhibitions (in terms of business generated and leads collected) were the ones that took the trouble to undertake pre trade show marketing such as mailing their prospects and customers before the show. (Source:CEIR – (Center for Exhibition Industry Research)

You can increase your ROI by integrating various pre trade show marketing tools to direct qualified buyers to your expensive booth. Diversity in your pre trade show marketing strategy will yield greater results and you will record a much higher success rate, with increases in both target visitor attraction and sales lead conversion.

Please do not take a one-dimensional approach to your pre trade show marketing, as you will not get the desired results from the trade show.

Trade show promotions are designed to engage your potential customers through a personalized, multi-step marketing strategy that facilitates your ability to reach your trade show objectives.

This includes pre-selling attendees through phone calls, personalized invitations, direct mail or email, to introduce your products and encourage them to visit your booth.

By knowing your target audience, you should target prospective trade show buyers for your products and/or services, prior to the trade show commencing, by creating a positive image and brand awareness.

To maximize your trade show effort tailor your messages to the concerns, needs and interests of your prospects.

Take the time to really determine your target audience! It’s very important.

And, don’t underestimate the power of a pre trade show marketing campaign. An effective pre trade show marketing promotion can deliver increases of 50% in conversions to qualified leads.

Always build a portfolio of activity that will drive the lowest cost per qualified lead and map out your timeline so that you give reasonable notice to your prospects.

It’s always a good idea to segment your list for better results and have a contextually relevant and compelling offer.

You will want to come back to it at a later point when it is time to prove your ROI so keep tabs on what your pre-show marketing tactics are costing you.