Top Three Benefits to Direct Selling Opportunities For Women

In the current economic state, people are searching for ideas to make additional money. Many direct selling opportunities for women exist but why would you want to get involved? What is Direct Sales anyway? Direct sales is earning a percentage or commission from a product you sell directly to the end user. Let us examine the benefits to determine why so many women join direct sales companies everyday.

Top Three Benefits to Direct Selling Opportunities for Women

1- First and foremost: Money-Unlimited income potential. Women are looking to generate extra spending money each month for themselves, pay for family vacations, help with household expenses or pay down debt. Direct sales is growing every year and has reached $29.6 billion in the U.S. and $114 billion in sales worldwide according to the 2010 Direct Selling Association. How would you like to earn a percentage of the direct sales market? How would you like to get paid just for helping other people succeed in direct selling opportunities? The income potential is unlimited.

2- Flexibility! Direct selling opportunities for women allows us to prioritize our lives around our personal and family’s needs. We can decide to commit 5-10 hours per week, 10-15 hours per week or more if you really want results fast. Keep in mind though, consistency equals results! The beauty of this industry is that we decide the amount of time for ourselves. We control our own flexible schedule. If we are a night owl or early bird, we can work at whatever time is convenient for us. We need to Decide-Commit-Succeed!

3- Home-based! Operating a business out of your home is great for a number of reasons. Household expenses can be deducted from your yearly taxes. Save money on gas by not having to drive to work. With what seems to be constantly increasing gas prices, this could be quite an underlying savings. If you have small children, work around their schedule or while they are napping. Depending on the direct selling opportunity you choose, it can be portable. Maximize your time while at your child’s sports team practice or on your family vacation.

So, what do I personally think are the best benefits to operating a Direct Selling Opportunity as a woman? I’m a stay-at-home mom of four and the unlimited income attracted me the most along with the capacity to help other people earn money, being able to work around my children’s schedules and the ability for our family to take 6-7 week vacations around the country in our motor home.

Direct Mail Advertising Tips For Killer Response

One of my biggest things to remember in advertising is “Do something different.”

You don’t want to be viewed as just another company sending out junk mail. Chances are, your prospect gets mail from companies just like yours every week. And furthermore, you’re competing with dissimilar companies who bombard your prospect will junk mail. Every one of them is begging for your prospect’s attention.

What are you going to do to get their attention?

One of the things I like about direct mail is you can hit your target when no one else around. If you send a personalized mail piece, you’ll likely be the only person sending them personal mail that day. You have their attention. If they’re interested in cleaning, you’ve got the attention of a super hot prospect.

Direct mail is also the best way to keep in contact with your current clients. Don’t rely on the business card you left them or even a refrigerator magnet. While those are good tools, they don’t take the place of reminders in the mail.

When mailing to repeat clients, it’s okay to use bulk mail. However, when mailing to new prospects, bulk mail makes your mailing look just like JUNK MAIL. To keep your mailing from being perceived as junk mail, use first class. Also, make the envelope look like it came from their Aunt Sally. Make it look like personal mail.

Here are some other tips to try that cost little to nothing extra:

Send your letter in an invitation envelope

Use a hot pink or other colored envelope instead of standard white

Mail an oversized postcard (half of an 8 ½ x 11 inch page)

Use something other than a flag on your first class stamp

Hand write your envelope or use a handwritten font when printing

If can’t handwrite the envelope, avoid using labels-print directly on the envelope

Put something bulky in the envelope to intrigue the recipient (band-aids, pen, etc)

Include a business card that restates your offer

Think out of the box. It will take your company to new levels. Your prospects will be interested and your current clients will stay interested.

John Braun is a copywriter with Hitman Advertising. John started a service business while majoring in marketing so he could practice his advertising skills. Now, he teaches business owners to STOP wasting money and start profit from their advertising.

Pre Trade Show Marketing Is Critical

There are multiple ways to communicate with your target market.

Some methods of communication are much more effective, appropriate and cost efficient than others. As always, your budget will dictate how many touch points you can have with your target market. Also keep in mind that you should be trying to find ways to drive the right people to your exhibit at the lowest cost per qualified lead.

Remember, you need to let your prospects know where your booth is located on the showroom floor. Use tag lines such as “see us at Booth 1635 at the such and such Trade Show” in news releases and other communications such as direct mail leading up to the show.

Don’t make your customers and prospects hunt you down.

Recent research has shown that 83% of the most successful companies at a range of exhibitions (in terms of business generated and leads collected) were the ones that took the trouble to undertake pre trade show marketing such as mailing their prospects and customers before the show. (Source:CEIR – (Center for Exhibition Industry Research)

You can increase your ROI by integrating various pre trade show marketing tools to direct qualified buyers to your expensive booth. Diversity in your pre trade show marketing strategy will yield greater results and you will record a much higher success rate, with increases in both target visitor attraction and sales lead conversion.

Please do not take a one-dimensional approach to your pre trade show marketing, as you will not get the desired results from the trade show.

Trade show promotions are designed to engage your potential customers through a personalized, multi-step marketing strategy that facilitates your ability to reach your trade show objectives.

This includes pre-selling attendees through phone calls, personalized invitations, direct mail or email, to introduce your products and encourage them to visit your booth.

By knowing your target audience, you should target prospective trade show buyers for your products and/or services, prior to the trade show commencing, by creating a positive image and brand awareness.

To maximize your trade show effort tailor your messages to the concerns, needs and interests of your prospects.

Take the time to really determine your target audience! It’s very important.

And, don’t underestimate the power of a pre trade show marketing campaign. An effective pre trade show marketing promotion can deliver increases of 50% in conversions to qualified leads.

Always build a portfolio of activity that will drive the lowest cost per qualified lead and map out your timeline so that you give reasonable notice to your prospects.

It’s always a good idea to segment your list for better results and have a contextually relevant and compelling offer.

You will want to come back to it at a later point when it is time to prove your ROI so keep tabs on what your pre-show marketing tactics are costing you.