Expired Listing Letter and Real Estate Marketing Tips

The expired listing letter is a valuable asset for real estate marketing plans. Expired realty listings refer to contracts that have expired between homeowners and their agent. Realtor contracts generally last between six and twelve months. If the listed property is not sold during the contract period, sellers can enter into a new listing agreement with their current realtor, hire a new agent, list the property as for sale by owner, or take the home off the market.

Investors use the expired listing letter to solicit business from the seller by offering to buy their home or help them sell it. In order to find expired property listings, investors must subscribe to the Multiple Listing Service (MLS) database; a service that provides lists of nationwide properties for sale to realtors.

Investors who have never used expired listing letters can easily locate sample templates online. Investors will need to adapt marketing letters to suit sellers’ circumstances. A good place to learn and share expired listing marketing ideas is by participating in real estate forums or networking groups.

In addition to using expired listing letters, investors will need to develop a marketing plan and follow-up strategies. Most investors incorporate multiple marketing tools such as postcard marketing, direct mail, referral marketing, realtor flyers or brochures, and cold calling.

The expired listing letter is generally used to solicit sellers, but some investors use these letters to solicit realtors. Working directly with real estate agents can be a profitable niche for investors willing to develop close working relationships. Realtors do the majority of legwork while investors earn profit by closing the deal.

Investors who are unfamiliar with marketing strategies should consider hiring a marketing specialist and copywriter to create expired listing letters and brochures. Real estate investors often use a variety of prospecting tools.

They might start with an introduction letter, followed by a postcard and a phone call. Or they might start with a phone call and send a folder filled with a marketing letter, client testimonials, and a list of successful real estate closings. Regardless of the marketing strategy, the primary goal is to locate motivated sellers, purchase properties below market value, and earn profit on each expired listing transaction.

In today’s competitive market investors must stay on top of changing trends and create marketing campaigns that make them stand out from the crowd. Sellers often receive dozens of expired listing letters once their real estate contract expires. This is where creating unique marketing strategies can really pay off.

Private investors who dedicate their time to locating expired real estate listings often work with sellers that are frustrated their home did not sell during the listing period. The last thing these people want to hear is empty promises. They want to sell their property. Investors who focus on solving this problem can earn the seller’s business by focusing on their needs and explaining how they can help sellers accomplish their goals.

Real estate investing is a competitive industry. In order to become successful in this arena, investors must be committed to finding solutions for sellers. This can be accomplished by building a strong network of realty experts, developing a strong marketing plan, and utilizing strategies that will attract motivated buyers and quickly close real estate deals.

What to Expect Contacting Family and Friends in Network Marketing

Getting involved in a network marketing company, you often are told to contact family and friends. Some people are fine doing this, but the majority of people in the business dread having to do this. For the seasoned MLM veterans, they dread this because they already know what they will say. As for the newer people in the business, they have absolutely no idea what these people in their lives will say, which is why it is intimidating to do. Knowing what to expect can make the process a little easier, although it will not necessarily change your results.

When you know what your family and friends will say when you approach them about joining your MLM business, you will be able to adjust the approach accordingly. The most common response people in the network marketing world get is that they are not interested. Most family and friends do not even listen to your pitch or your reasons why they would be a good fit into this business. They main reason they brush you off so suddenly is because they figure that, since they know you, they are not offending you. It almost gives them the right to say no without letting you finish.
 
In addition to having them interrupt you to tell you their answer is no, you also will have many family and friends laugh at you or even make fun of you. This is because people not in the business do not understand the need for network marketing or MLM. It is not that they disagree with it. They simply do not understand it. This can be a frustrating response to many people in network marketing. They had thought that they at least would get something out of the people who mean something in their lives. This typically is not the way it is.
 
Every once in a while you will find a family member or friend who is interested in learning more about network marketing. Because this is so rare, many newer MLM companies are not forcing this dreaded task onto you. Can you imagine how much easier your life would be if you did not have to contact your family and friends.

DRTV – Insider Tactics for Successful Direct Response TV Ads

DRTV or direct response television advertising is a rough and tumble business. Few products have enough mass appeal to work. Conservative estimates reveal that only one in 20 products tested actually turns a profit. And those that are successful have their market share eroded almost immediately by knockoff artists.

It’s enough to turn your hair gray and make your teeth chatter. But even though no one has a sure-fire formula for success, there are tactics that insiders use to improve their odds for success. Here are a few of them:

  • Offer a unique product. Retail is still king because it’s faster, easier, and cheaper for most people to buy at a local store. So if you want people to buy from you on TV, you must offer them something special. The Hairagami lets women fold their own hair into complex styles. The TapLight lets you instantly add a little light fixture anywhere. Louie The Loud Mouth Bass looks like a plaque but starts moving and singing when it senses you’re near. The more unique your product, the better. Just remember you need at least a four-to-one markup (preferably six-to-one) to make money because of the high cost of media.
  • Make a direct pitch. Ron Popeil got his start selling food choppers, shoeshine spray, and plastic plant kits on the street, in stores, and on the fair circuit. He was a pitchman. And DRTV grew out of this direct selling approach. If there’s any real secret to success, this is it.
  • Solve a problem. This is the classic DRTV formula. Can’t reach that bolt? The Squeeze Wrench promises to work in tight places where pliers, ratchets, and wrenches won’t fit. Not all TV products solve a problem per se but offer something unique for a better price, such as a USA Quarters Map for only five dollars as opposed to twenty dollars or more for others.
  • Push your USP. Your unique selling proposition positions your product and sets it apart from all others. The IGIA Laser White is the “world’s first and only laser toothbrush.” Always show how your product is the best, the easiest, the most, the first, or the only.
  • Dramatize benefits and results. The infomercial for the Ronco Showtime Rotisserie spends little time on the product itself, demonstrating instead all the mouth-watering food you can make. George Foreman doesn’t just tell you that his grill drains off fat; he cooks up some burgers and shows you the fat dripping into a dish. People believe what they see. So show what your product can do for them.
  • Make a powerful promise. This should be your primary benefit or claim stated clearly and directly. The Steam Bullet promises to “clean and disinfect your entire home with just the power of steam.” Mega Lip promises to boost your own natural collagens and plump up your lips “within 29 days.” Just be careful about over promising. You don’t want to disappoint customers or invite complaints and lawsuits.
  • Establish high perceived value. Your price should already be attractive. But you can make it even more so with a technique called “perceptual contrast.” A commercial for the Euro Sealer points out first that “an electric sealer costs over $200.” Then it offers you the Euro Sealer for just $19.95. Contrasting the higher price with the lower price makes the lower price seem more attractive.
  • Add value with extras. The Popeil Pasta and Sausage Maker seems like a good deal at $99.95. But when you see that it comes with a recipe and instruction booklet, instructional video kit, 12 pasta shaping dies, pasta measuring cup, automatic pasta cutter, Italian sausage horn, 12 feet of Italian size casings, and Italian spice seasoning, the deal seems irresistible.
  • Use real testimonials. You’ll be tempted to script them or hire actors. But you should resist this temptation. Real words from real people always look and sound more believable.
  • Make a strong guarantee. A 30-day money back guarantee is standard, but don’t be afraid to strengthen it. One simple way to do this is to incorporate your promise. The Ab-Doer guarantees “you’ll lose at least two inches from your waist in just the first ten days or your money back.”
  • Be realistic. Most DRTV programs have a life span of about eight months, so you have to plan for obsolescence. And don’t ignore retail, upsells, offer inserts, and back-end list exploitation. Money is green no matter what marketing channel you use.