Effective Postcard Marketing For a Quick Cash Surge

1. Building awareness using postcards.

Postcard can spread the news of a company just opening its doors. Whether you’ve just located your business in a business park at the most obscure corner where you are unseen by foot or drive by traffic. You can still build awareness of the products or services you provide by using postcards which are inexpensive but a highly effective marketing tool you can use to generate traffic and leads at a very low cost.

2. Increase customer frequency of purchase.

By mailing to your existing customer base you can now begin the process of up selling them or cross selling them on your other products or services. If a customer just purchased a product or service which you are scheduled to install or deliver for them why not offer them an upgraded version of the product or service. You can offer them another more enhanced and expensive version of the product they just purchased and are waiting for delivery on or a lesser price version of the guarantee they did not take you up on initially. You may even be able to get them to sign up for a regular continuity program of the product or service they just purchased. Once the prospect became a customer they have already exhibited signs that they trust your company. By sending them a postcard with the additional upgrades that are available to them you are serving their needs by being informative to other options which exist. This is a great way to getting additional business from them at a time when they are most likely to buy more from you.

3. Reduce marketing costs using postcards.

Postcards are highly effective when it comes to price vs. results or better stated return on your marketing investment. They generate leads of prospects at a very low cost. For small business owners they can afford to conduct an effective targeted marketing campaign. Meeting their marketing plans goals is easily accomplished. With the postcards you can state just the most important point of what needs to be said. Postcards work best when used as a two step sales process. Send out postcards to get the prospects to go to visit your store, a website or call an 800 number to get additional information. You can then begin your sales closing process You will rarely sell your products directly through the use of postcards.

4. Postcards can be very time sensitive.

You can send out a pre-sale announcement with a time sensitive coupon to your existing customer database. For your prospects include this same time sensitive coupon with an exaggerated discount you would not normally provide. The coupon will do two things draw customers to your place of business to take advantage to your offer and give you a tracking mechanism for analyzing your marketing results.

Avoid making these mistakes when marketing with postcards

Most of these mistakes can be easily avoided.

1. Not knowing who your targeted audience is

By not doing an analysis of who your ideal prospect really is you are running the chance that you will not be successful in the marketing efforts you are making. Your prospects are being bombarded by a barrage of marketing messages constantly so statistically you have about three seconds to make your point if you are making your point to the wrong audience you have just wasted you entire marketing plans efforts. So you need to identify your audience then give them the information they need, right then and there, to make a decision to respond to your offer or not.

2. Not putting the proper headline in the postcards to get the attention of your targeted prospects.

If you are targeting a particular audience then state something of great interest and importance to that audience in your headline. For example if you are targeting religious people you may want to have a headline like this: “The Most Important Bible News in 340 Years” in other words speak to your target audience to attract them to your offers.

3. Last mistake that most postcard marketers make is inconsistency in their marketing efforts.

By mailing to a targeted audience more than once you are accomplishing what most direct mail marketers do not. That is reaching your audience with either the same message or similar message again and again. Most marketers send out one postcards and then stop and they don’t repeat the process which leads them to the conclusion that postcards don’t work in their marketing business plan. By mailing more than once you have already surpassed the majority of your competition that only mails once if they mail at all.

Utilizing the simple postcard in your marketing business plan can be a very rewarding and profitable method to target a specific market to get a quick response and influx of customer coming to your place of business bringing in that Quick Cash Surge.

Winning Combo: QR Codes and Direct Mail

Quick Response codes can be scanned with a SmartPhone to display text, take the user to a website, or dial a phone number. They represent a revolution in direct response advertising and yet another way that marketers are breaking down the barrier between a company and its prospects or clients. In fact, according to ScanLife, the prevalence of Quick Response codes as an advertising medium increased by 700 percent in 2010. And they’re even more popular this year.

5 tips for using QR codes effectively

QR codes are a marketing tool that you shouldn’t ignore. Yet it would be a mistake to use Quick Response codes just because they’re cool. Follow the 5 tips we’ve outlined here to ensure that when you use QR codes in your direct mail, you’re doing so purposefully – and effectively.

1. Where you’re going matters. A great map isn’t much good without a great destination. You can use QR codes to display text – a coupon code, perhaps (see our Quick Response code below). You can use them to display your phone number (again, breaking the barrier between your targets and their response). Or – most popularly – use them to take people to your website (or a targeted micro version of it).

If you use the Quick Response code to take people to your website, think about what device they’ll be using when they visit your site – likely the same SmartPhone they used to scan the code. It isn’t really necessary to have a sophisticated mobile website, as long as your site is designed to display well on a SmartPhone (most new website platforms do this automatically).

Better yet, consider creating a mobile-friendly microsite that you use just for people responding to your QR code. The beauty of Quick Response codes is how they let you specifically target your offer and the messaging associated with it.

2. It’s all about your audience. Even among SmartPhone users, in America at least, Quick Response codes are still foreign – so give your mail recipients a bit of help on how to use the QR code (a “Scan me with your SmartPhone barcode reader” can suffice – you might also offer suggestions on where to get the code reader, like the Droid Market or iPhone App store).

3. Integrate the Quick Response code into your offer. We talk a lot here about the importance of a great offer. Direct response marketing (which includes, of course, direct mail) is all about enticing your target to action – and what better way to do that with a can’t be refused offer. As you design your Quick Response code campaign, think about what you’re offering, and about what you’re getting. Send a postcard with a QR code inviting prospects to sign up to join your special discount club – they get special discounts, and you get their e-mail address and phone number (two more ways you can communicate with them).

4. Use QR codes to integrate your direct mail and online marketing efforts. Quick Response codes are a brilliant way to connect your offline marketing efforts with your online marketing efforts. When mail recipients scan the QR code, take them to a microsite that allows them to sign up for special deals and useful information; you can even offer recipients the option to sign up for mail, e-mail or SMS-based messages – so you’re really communicating with your targets the way they want to be communicated with.

5. Be purposeful. Sometimes new trends in marketing (or anything else) are simply flash-in-the-pan fads that suck up marketing resources that should be going to tried-and-true channels. Not so with QR codes; the fact is that SmartPhones have revolutionized our lives, and will continue to do so – mobile marketing is not a fad, it’s the wave of the future (integrated with other channels, like direct mail, of course).

QR codes and Direct Mail

The process of creating a mail piece with a Quick Response code is essentially the same as creating any other piece, with the added step (during the design phase) of including a high-resolution QR code. There are some great QR code generators online; here are just a few options:

Kaywa – the simplest Quick Response code generator, it allows you to generate a QR code for a URL or phone number, or about a paragraph worth of text (see our example below).

iCandy – a bit more sophisticated than Kaywa, iCandy allows you to track scans. If you’re serious about integrating Quick Response codes into your marketing efforts, measurement is key.

Once you’ve designed your mailer with the QR code included, TEST, TEST, TEST!

Make sure that it can be read by a variety of different Smartphones.

Top Three Benefits to Direct Selling Opportunities For Women

In the current economic state, people are searching for ideas to make additional money. Many direct selling opportunities for women exist but why would you want to get involved? What is Direct Sales anyway? Direct sales is earning a percentage or commission from a product you sell directly to the end user. Let us examine the benefits to determine why so many women join direct sales companies everyday.

Top Three Benefits to Direct Selling Opportunities for Women

1- First and foremost: Money-Unlimited income potential. Women are looking to generate extra spending money each month for themselves, pay for family vacations, help with household expenses or pay down debt. Direct sales is growing every year and has reached $29.6 billion in the U.S. and $114 billion in sales worldwide according to the 2010 Direct Selling Association. How would you like to earn a percentage of the direct sales market? How would you like to get paid just for helping other people succeed in direct selling opportunities? The income potential is unlimited.

2- Flexibility! Direct selling opportunities for women allows us to prioritize our lives around our personal and family’s needs. We can decide to commit 5-10 hours per week, 10-15 hours per week or more if you really want results fast. Keep in mind though, consistency equals results! The beauty of this industry is that we decide the amount of time for ourselves. We control our own flexible schedule. If we are a night owl or early bird, we can work at whatever time is convenient for us. We need to Decide-Commit-Succeed!

3- Home-based! Operating a business out of your home is great for a number of reasons. Household expenses can be deducted from your yearly taxes. Save money on gas by not having to drive to work. With what seems to be constantly increasing gas prices, this could be quite an underlying savings. If you have small children, work around their schedule or while they are napping. Depending on the direct selling opportunity you choose, it can be portable. Maximize your time while at your child’s sports team practice or on your family vacation.

So, what do I personally think are the best benefits to operating a Direct Selling Opportunity as a woman? I’m a stay-at-home mom of four and the unlimited income attracted me the most along with the capacity to help other people earn money, being able to work around my children’s schedules and the ability for our family to take 6-7 week vacations around the country in our motor home.