Squeezepage 101 – Lessons for the Internet Marketer Wannabe

By definition, squeeze page is a landing page that is made to solicit e-mail addresses from among potential subscribers who would want to opt-in. In the world of direct marketing, having a list of subscribers is a very important tool that any marketer must not do without. On the world of digital technology, having e-mail lists pretty much serves the same purpose.

There is a down side to e-mails since, nowadays, there are much more spam when compared to the real bulk of messages. Most consumers are now wary when it comes to receiving e-mail messages from unknown sources. Squeeze pages were created to allay these fears of being ‘spammed’ or, worse, being sent a virus that would eat up the user’s system.

Experts on online businesses have come up with the idea of squeeze pages that explain the business’ privacy standards and also what the recipient will be getting. It has been observed that online businesses that have squeeze pages have experienced reasonable increases on their visitor-turned-to-subscriber rates. This is the exact reason why more and more online businesses are resorting to squeeze pages.

The general rule to squeeze pages is to keep information and contents concise. The page’s goal is to get e-mail addresses from visitors (any other unrelated or irrelevant information would often drive the visitor away). This is why most squeeze pages do not have hyperlinks or even navigation bars. It’s just one or the other-register or click away.

As an internet marketer, it your duty to convince a casual visitor to opt-in by, primarily, providing their e-mail addresses. Once this is done, an internet marketer has all the opportunities in the world to send marketing messages, establish a relationship with the client, eventually sell something, then maybe even cross sell other products or get some referrals.

Squeeze pages work well with Autoresponders. An autoresponder works by sending out standard response e-mails to all who have sent messages (this buys the person enough time to respond when he is already available). When these two work hand in hand, they can be utilized to present direct download links to obtain some information. Take note that there is a higher opt-in rate to those internet marketers who promise information once the visitor provides an e-mail address. Another good way to spice up squeeze pages is to incorporate some music or videos on them.

To become a successful internet marketer, you must fully utilize squeeze pages. To come up with a convincing squeeze page, just follow these simple guidelines:

1. Keep squeeze pages concise and direct.

2. Make it clear that they can opt-in and also ‘opt-out’.

3. If you could stick to just a single page, do so.

4. Create an opt-in box that would immediately catch the visitor’s attention.

5. Come out straight-tell them that you have no intention of sending any spam messages.

6. Make an offer that people would find hard to refuse.

7. Number all the benefits that they could get by opting-in.

8. Create a headline that ‘tells it all’ and ‘shouts to the world’.

9. Try posting some relevant videos on YouTube that would link to your eye-catching squeeze page.

10. If you are not into technical stuff, you could opt to have squeeze page templates online. Just fill in with all the information that the templates require and your squeeze page is good to go.

There are so many advantages for an internet marketer when he chooses to use a squeeze page. The results may not automatically show but down the road, the income could suddenly start pouring that you would even wonder why it took so long. The list of your visitors would just continue to grow (for as long as they don’t opt-out) and you might eventually convince them on one of those e-mail messages that you constantly send.

It is also important for all internet marketers to keep track of the number of visitors and squeeze pages can lead you back to the visitors’ contact information and you could confirm how much visitors have become clients. As a newbie on Internet marketing, it is necessary to build your reputation. Being professional-looking (even without having a site of your own) could be achieved by having squeeze pages.

Listen To The Market

Listen to the market, not your broker.

During any 10-year period there will be one major
break in the stock market. It may be only 20%, but many
times it will run to 40% or more. During those times any
investor will not want to own stock. Even the best stocks
will go down.

The good stocks decline because they fall in
sympathy with a lack of buying and also because good
stocks are sold to meet margin calls and for other needs.

Few investors are savvy enough to know how to
sell. They usually sell those issues that have a profit as
they don’t want to get out of shares that will show a
loss yet these are the ones that should be sold first.

Of course, investors will hear the famous
broker line, “The market always comes back”.
But when?

Almost everyone watches the Dow Jones
Industrial Average, the S&P 500 and some also keep
an eye on the Dow Transportation Index. These will
alert the major market direction. If the investor
wants to know how the U.S. economy is doing these
indexes will tell. Investors must learn the language
of the market.

Everyone including 99% of brokers and
financial planners will say it can’t be done. Why is it
that there are a few who can. You can do it too.

Here is a simple method that will tell anyone
the long term direction. If that investor puts his
money into buying the major indexes he will over time
become rich and sleep nights while it is happening
provided he does not remain invested while the
market is going down.

With very little work the investor can go to
the Internet, seek out a graphics chart of the DJIA
and on the monitor plot a 200-day Simple Moving
Average, SMA. On http://www.bigcharts.com it is free.

As long as the DMA (Directiona Moving
Average) line (that’s the 200-day line) is moving up
he can remain invested. When the line turns down
it is time to sell and put money into a U.S.Treasury
Bill money market account. That is especially
Important in today’s interest bearing accounts. Do
not look for the highest interest paying account.

The market has spoken. It is not a foreign
language. Any investor can see it and then comes
the hard part. Investors must pick up the phone
and say to his broker, “Sell”. That is a four letter
word brokers hate to hear unless the investor is
planning to buy something else. Don’t.

Currently the DMA is still rising so it is
safe to stay invested in index funds. Watch that
200 line every week. When it turns decisively down
the investor will want to safely be in cash.

Listen to no one. Do not try to outguess
the market. Let the market itself tell you when
to sell.

Expired Listing Letter and Real Estate Marketing Tips

The expired listing letter is a valuable asset for real estate marketing plans. Expired realty listings refer to contracts that have expired between homeowners and their agent. Realtor contracts generally last between six and twelve months. If the listed property is not sold during the contract period, sellers can enter into a new listing agreement with their current realtor, hire a new agent, list the property as for sale by owner, or take the home off the market.

Investors use the expired listing letter to solicit business from the seller by offering to buy their home or help them sell it. In order to find expired property listings, investors must subscribe to the Multiple Listing Service (MLS) database; a service that provides lists of nationwide properties for sale to realtors.

Investors who have never used expired listing letters can easily locate sample templates online. Investors will need to adapt marketing letters to suit sellers’ circumstances. A good place to learn and share expired listing marketing ideas is by participating in real estate forums or networking groups.

In addition to using expired listing letters, investors will need to develop a marketing plan and follow-up strategies. Most investors incorporate multiple marketing tools such as postcard marketing, direct mail, referral marketing, realtor flyers or brochures, and cold calling.

The expired listing letter is generally used to solicit sellers, but some investors use these letters to solicit realtors. Working directly with real estate agents can be a profitable niche for investors willing to develop close working relationships. Realtors do the majority of legwork while investors earn profit by closing the deal.

Investors who are unfamiliar with marketing strategies should consider hiring a marketing specialist and copywriter to create expired listing letters and brochures. Real estate investors often use a variety of prospecting tools.

They might start with an introduction letter, followed by a postcard and a phone call. Or they might start with a phone call and send a folder filled with a marketing letter, client testimonials, and a list of successful real estate closings. Regardless of the marketing strategy, the primary goal is to locate motivated sellers, purchase properties below market value, and earn profit on each expired listing transaction.

In today’s competitive market investors must stay on top of changing trends and create marketing campaigns that make them stand out from the crowd. Sellers often receive dozens of expired listing letters once their real estate contract expires. This is where creating unique marketing strategies can really pay off.

Private investors who dedicate their time to locating expired real estate listings often work with sellers that are frustrated their home did not sell during the listing period. The last thing these people want to hear is empty promises. They want to sell their property. Investors who focus on solving this problem can earn the seller’s business by focusing on their needs and explaining how they can help sellers accomplish their goals.

Real estate investing is a competitive industry. In order to become successful in this arena, investors must be committed to finding solutions for sellers. This can be accomplished by building a strong network of realty experts, developing a strong marketing plan, and utilizing strategies that will attract motivated buyers and quickly close real estate deals.