Squeezepage 101 – Lessons for the Internet Marketer Wannabe

By definition, squeeze page is a landing page that is made to solicit e-mail addresses from among potential subscribers who would want to opt-in. In the world of direct marketing, having a list of subscribers is a very important tool that any marketer must not do without. On the world of digital technology, having e-mail lists pretty much serves the same purpose.

There is a down side to e-mails since, nowadays, there are much more spam when compared to the real bulk of messages. Most consumers are now wary when it comes to receiving e-mail messages from unknown sources. Squeeze pages were created to allay these fears of being ‘spammed’ or, worse, being sent a virus that would eat up the user’s system.

Experts on online businesses have come up with the idea of squeeze pages that explain the business’ privacy standards and also what the recipient will be getting. It has been observed that online businesses that have squeeze pages have experienced reasonable increases on their visitor-turned-to-subscriber rates. This is the exact reason why more and more online businesses are resorting to squeeze pages.

The general rule to squeeze pages is to keep information and contents concise. The page’s goal is to get e-mail addresses from visitors (any other unrelated or irrelevant information would often drive the visitor away). This is why most squeeze pages do not have hyperlinks or even navigation bars. It’s just one or the other-register or click away.

As an internet marketer, it your duty to convince a casual visitor to opt-in by, primarily, providing their e-mail addresses. Once this is done, an internet marketer has all the opportunities in the world to send marketing messages, establish a relationship with the client, eventually sell something, then maybe even cross sell other products or get some referrals.

Squeeze pages work well with Autoresponders. An autoresponder works by sending out standard response e-mails to all who have sent messages (this buys the person enough time to respond when he is already available). When these two work hand in hand, they can be utilized to present direct download links to obtain some information. Take note that there is a higher opt-in rate to those internet marketers who promise information once the visitor provides an e-mail address. Another good way to spice up squeeze pages is to incorporate some music or videos on them.

To become a successful internet marketer, you must fully utilize squeeze pages. To come up with a convincing squeeze page, just follow these simple guidelines:

1. Keep squeeze pages concise and direct.

2. Make it clear that they can opt-in and also ‘opt-out’.

3. If you could stick to just a single page, do so.

4. Create an opt-in box that would immediately catch the visitor’s attention.

5. Come out straight-tell them that you have no intention of sending any spam messages.

6. Make an offer that people would find hard to refuse.

7. Number all the benefits that they could get by opting-in.

8. Create a headline that ‘tells it all’ and ‘shouts to the world’.

9. Try posting some relevant videos on YouTube that would link to your eye-catching squeeze page.

10. If you are not into technical stuff, you could opt to have squeeze page templates online. Just fill in with all the information that the templates require and your squeeze page is good to go.

There are so many advantages for an internet marketer when he chooses to use a squeeze page. The results may not automatically show but down the road, the income could suddenly start pouring that you would even wonder why it took so long. The list of your visitors would just continue to grow (for as long as they don’t opt-out) and you might eventually convince them on one of those e-mail messages that you constantly send.

It is also important for all internet marketers to keep track of the number of visitors and squeeze pages can lead you back to the visitors’ contact information and you could confirm how much visitors have become clients. As a newbie on Internet marketing, it is necessary to build your reputation. Being professional-looking (even without having a site of your own) could be achieved by having squeeze pages.