Effective Postcard Marketing For a Quick Cash Surge

1. Building awareness using postcards.

Postcard can spread the news of a company just opening its doors. Whether you’ve just located your business in a business park at the most obscure corner where you are unseen by foot or drive by traffic. You can still build awareness of the products or services you provide by using postcards which are inexpensive but a highly effective marketing tool you can use to generate traffic and leads at a very low cost.

2. Increase customer frequency of purchase.

By mailing to your existing customer base you can now begin the process of up selling them or cross selling them on your other products or services. If a customer just purchased a product or service which you are scheduled to install or deliver for them why not offer them an upgraded version of the product or service. You can offer them another more enhanced and expensive version of the product they just purchased and are waiting for delivery on or a lesser price version of the guarantee they did not take you up on initially. You may even be able to get them to sign up for a regular continuity program of the product or service they just purchased. Once the prospect became a customer they have already exhibited signs that they trust your company. By sending them a postcard with the additional upgrades that are available to them you are serving their needs by being informative to other options which exist. This is a great way to getting additional business from them at a time when they are most likely to buy more from you.

3. Reduce marketing costs using postcards.

Postcards are highly effective when it comes to price vs. results or better stated return on your marketing investment. They generate leads of prospects at a very low cost. For small business owners they can afford to conduct an effective targeted marketing campaign. Meeting their marketing plans goals is easily accomplished. With the postcards you can state just the most important point of what needs to be said. Postcards work best when used as a two step sales process. Send out postcards to get the prospects to go to visit your store, a website or call an 800 number to get additional information. You can then begin your sales closing process You will rarely sell your products directly through the use of postcards.

4. Postcards can be very time sensitive.

You can send out a pre-sale announcement with a time sensitive coupon to your existing customer database. For your prospects include this same time sensitive coupon with an exaggerated discount you would not normally provide. The coupon will do two things draw customers to your place of business to take advantage to your offer and give you a tracking mechanism for analyzing your marketing results.

Avoid making these mistakes when marketing with postcards

Most of these mistakes can be easily avoided.

1. Not knowing who your targeted audience is

By not doing an analysis of who your ideal prospect really is you are running the chance that you will not be successful in the marketing efforts you are making. Your prospects are being bombarded by a barrage of marketing messages constantly so statistically you have about three seconds to make your point if you are making your point to the wrong audience you have just wasted you entire marketing plans efforts. So you need to identify your audience then give them the information they need, right then and there, to make a decision to respond to your offer or not.

2. Not putting the proper headline in the postcards to get the attention of your targeted prospects.

If you are targeting a particular audience then state something of great interest and importance to that audience in your headline. For example if you are targeting religious people you may want to have a headline like this: “The Most Important Bible News in 340 Years” in other words speak to your target audience to attract them to your offers.

3. Last mistake that most postcard marketers make is inconsistency in their marketing efforts.

By mailing to a targeted audience more than once you are accomplishing what most direct mail marketers do not. That is reaching your audience with either the same message or similar message again and again. Most marketers send out one postcards and then stop and they don’t repeat the process which leads them to the conclusion that postcards don’t work in their marketing business plan. By mailing more than once you have already surpassed the majority of your competition that only mails once if they mail at all.

Utilizing the simple postcard in your marketing business plan can be a very rewarding and profitable method to target a specific market to get a quick response and influx of customer coming to your place of business bringing in that Quick Cash Surge.

Effectiveness of Email Marketing – Part II

Creating Email Auto Responders & Offers

When you are ready to write your actual email auto responder, there are a few things to consider.

The first is what is your objective:

Do you want prospects to click on a link within the email?

Do you want to give?

They could be directed to one of your affiliate links where you could attempt to bring in more affiliate income. They could be directed to a product page. They could be directed to an opt-in page. Or they could be directed to a long form sales letter landing page or even your blog.

These calls to action that you are trying to entice from the reader will be embedded in your actual email auto responder or broadcast message. They may be added as a text link, as a direct URL link, as a phone number or as a request for more information via email.

One of the best advantages of an email auto responder as a direct marketing tool is that since it is electronic, all of your links will be live.

When a costumer clicks, he or she is automatically taken where you want them to go. This is extremely advantageous over other direct mail marketing techniques that have an added step in between the potential client reading the piece and the actual action to respond. Once you have decided what your goal is in terms of a call to action, you can determine the actual content of the email auto responder. The content that will work the best for your email will be determined by the type of business you are using it as a marketing tool for, and the type of target audience you are sending it to.

For example, if your business is in financial services, you may decide to build credibility through sending relevant article material in an email auto responder.

If you are trying to sell a product and your goal is to direct the m to your website, you may send a series of emails that are designed to fall in sequence that provide repetitive reasons as to why the client would want to click and consider buying. When considering whether you want to design an email auto responder campaign or a single follow up, always consider your purpose.

Also, you will certainly have a variety of emails that you will utilize as part of your direct marketing campaign. For example, you might have a single email auto responder that you will use to follow up with a direct marketing lead to serve as an introduction. If you offered something written for free, you may use an email auto responder to deliver this information.

If you are working to convert leads into paying clients, you may use an entire series of 10-25 emails that are sent out weekly, bi-weekly or monthly to keep your generated lead list warm.

Now that you understand a bit more, you are ready to produce the actual email auto responders written copy.

Keep on the lookout for the next series in this email marketing training.

Pre Trade Show Marketing Is Critical

There are multiple ways to communicate with your target market.

Some methods of communication are much more effective, appropriate and cost efficient than others. As always, your budget will dictate how many touch points you can have with your target market. Also keep in mind that you should be trying to find ways to drive the right people to your exhibit at the lowest cost per qualified lead.

Remember, you need to let your prospects know where your booth is located on the showroom floor. Use tag lines such as “see us at Booth 1635 at the such and such Trade Show” in news releases and other communications such as direct mail leading up to the show.

Don’t make your customers and prospects hunt you down.

Recent research has shown that 83% of the most successful companies at a range of exhibitions (in terms of business generated and leads collected) were the ones that took the trouble to undertake pre trade show marketing such as mailing their prospects and customers before the show. (Source:CEIR – (Center for Exhibition Industry Research)

You can increase your ROI by integrating various pre trade show marketing tools to direct qualified buyers to your expensive booth. Diversity in your pre trade show marketing strategy will yield greater results and you will record a much higher success rate, with increases in both target visitor attraction and sales lead conversion.

Please do not take a one-dimensional approach to your pre trade show marketing, as you will not get the desired results from the trade show.

Trade show promotions are designed to engage your potential customers through a personalized, multi-step marketing strategy that facilitates your ability to reach your trade show objectives.

This includes pre-selling attendees through phone calls, personalized invitations, direct mail or email, to introduce your products and encourage them to visit your booth.

By knowing your target audience, you should target prospective trade show buyers for your products and/or services, prior to the trade show commencing, by creating a positive image and brand awareness.

To maximize your trade show effort tailor your messages to the concerns, needs and interests of your prospects.

Take the time to really determine your target audience! It’s very important.

And, don’t underestimate the power of a pre trade show marketing campaign. An effective pre trade show marketing promotion can deliver increases of 50% in conversions to qualified leads.

Always build a portfolio of activity that will drive the lowest cost per qualified lead and map out your timeline so that you give reasonable notice to your prospects.

It’s always a good idea to segment your list for better results and have a contextually relevant and compelling offer.

You will want to come back to it at a later point when it is time to prove your ROI so keep tabs on what your pre-show marketing tactics are costing you.