What to Expect Contacting Family and Friends in Network Marketing

Getting involved in a network marketing company, you often are told to contact family and friends. Some people are fine doing this, but the majority of people in the business dread having to do this. For the seasoned MLM veterans, they dread this because they already know what they will say. As for the newer people in the business, they have absolutely no idea what these people in their lives will say, which is why it is intimidating to do. Knowing what to expect can make the process a little easier, although it will not necessarily change your results.

When you know what your family and friends will say when you approach them about joining your MLM business, you will be able to adjust the approach accordingly. The most common response people in the network marketing world get is that they are not interested. Most family and friends do not even listen to your pitch or your reasons why they would be a good fit into this business. They main reason they brush you off so suddenly is because they figure that, since they know you, they are not offending you. It almost gives them the right to say no without letting you finish.
 
In addition to having them interrupt you to tell you their answer is no, you also will have many family and friends laugh at you or even make fun of you. This is because people not in the business do not understand the need for network marketing or MLM. It is not that they disagree with it. They simply do not understand it. This can be a frustrating response to many people in network marketing. They had thought that they at least would get something out of the people who mean something in their lives. This typically is not the way it is.
 
Every once in a while you will find a family member or friend who is interested in learning more about network marketing. Because this is so rare, many newer MLM companies are not forcing this dreaded task onto you. Can you imagine how much easier your life would be if you did not have to contact your family and friends.

Network Marketing Success – Implement A Team Building Strategy To Get Your Business Growing Fast!

Team building is not new in network marketing. It’s been around for as long as the industry because it works.

Who is more likely to stay in your business?

A new associate that just joined, was given some basic training, and was then sent out into the wide world of MLM on their own?

Or a new associate that just joined, was given their basic training, and then got plugged into a team building system?

The answer of course is the new associate that’s in a team builder system.

Setting up your own Team Builder System for your team is not very difficult.

Evaluate your network marketing company’s compensation plan. Is it team builder friendly?
Set up a lead capture page or squeeze page and write an email auto-responder series. Place the form to your auto-responder series on your lead capture page.
Set up a redirect url throughout your email series. Place your 1st team member in that re-direct.
Drive traffic to your lead capture page.
As new prospects sign up, they will be exposed to your offer through your email series. The only link that should be in your email series is the re-direct link. Whenever that link is clicked, your prospect will see whoever is in the Team Builder at that time.
Another benefit of the re-direct link is that it makes changing who is in the Team Builder very easy. I use ViralURL and HitsConnect for my re-direct links.

How easy is it? When your current team member gets qualified, just log into your account, go to where you can edit your urls, and replace that team member’s link with whoever is next in line.

It is very easy to set up a Team Builder System for most compensation plans. Know your compensation plan and build your Team Builder System to work within it.

Try it, I think you will be impressed with the power of team building.

Winning Combo: QR Codes and Direct Mail

Quick Response codes can be scanned with a SmartPhone to display text, take the user to a website, or dial a phone number. They represent a revolution in direct response advertising and yet another way that marketers are breaking down the barrier between a company and its prospects or clients. In fact, according to ScanLife, the prevalence of Quick Response codes as an advertising medium increased by 700 percent in 2010. And they’re even more popular this year.

5 tips for using QR codes effectively

QR codes are a marketing tool that you shouldn’t ignore. Yet it would be a mistake to use Quick Response codes just because they’re cool. Follow the 5 tips we’ve outlined here to ensure that when you use QR codes in your direct mail, you’re doing so purposefully – and effectively.

1. Where you’re going matters. A great map isn’t much good without a great destination. You can use QR codes to display text – a coupon code, perhaps (see our Quick Response code below). You can use them to display your phone number (again, breaking the barrier between your targets and their response). Or – most popularly – use them to take people to your website (or a targeted micro version of it).

If you use the Quick Response code to take people to your website, think about what device they’ll be using when they visit your site – likely the same SmartPhone they used to scan the code. It isn’t really necessary to have a sophisticated mobile website, as long as your site is designed to display well on a SmartPhone (most new website platforms do this automatically).

Better yet, consider creating a mobile-friendly microsite that you use just for people responding to your QR code. The beauty of Quick Response codes is how they let you specifically target your offer and the messaging associated with it.

2. It’s all about your audience. Even among SmartPhone users, in America at least, Quick Response codes are still foreign – so give your mail recipients a bit of help on how to use the QR code (a “Scan me with your SmartPhone barcode reader” can suffice – you might also offer suggestions on where to get the code reader, like the Droid Market or iPhone App store).

3. Integrate the Quick Response code into your offer. We talk a lot here about the importance of a great offer. Direct response marketing (which includes, of course, direct mail) is all about enticing your target to action – and what better way to do that with a can’t be refused offer. As you design your Quick Response code campaign, think about what you’re offering, and about what you’re getting. Send a postcard with a QR code inviting prospects to sign up to join your special discount club – they get special discounts, and you get their e-mail address and phone number (two more ways you can communicate with them).

4. Use QR codes to integrate your direct mail and online marketing efforts. Quick Response codes are a brilliant way to connect your offline marketing efforts with your online marketing efforts. When mail recipients scan the QR code, take them to a microsite that allows them to sign up for special deals and useful information; you can even offer recipients the option to sign up for mail, e-mail or SMS-based messages – so you’re really communicating with your targets the way they want to be communicated with.

5. Be purposeful. Sometimes new trends in marketing (or anything else) are simply flash-in-the-pan fads that suck up marketing resources that should be going to tried-and-true channels. Not so with QR codes; the fact is that SmartPhones have revolutionized our lives, and will continue to do so – mobile marketing is not a fad, it’s the wave of the future (integrated with other channels, like direct mail, of course).

QR codes and Direct Mail

The process of creating a mail piece with a Quick Response code is essentially the same as creating any other piece, with the added step (during the design phase) of including a high-resolution QR code. There are some great QR code generators online; here are just a few options:

Kaywa – the simplest Quick Response code generator, it allows you to generate a QR code for a URL or phone number, or about a paragraph worth of text (see our example below).

iCandy – a bit more sophisticated than Kaywa, iCandy allows you to track scans. If you’re serious about integrating Quick Response codes into your marketing efforts, measurement is key.

Once you’ve designed your mailer with the QR code included, TEST, TEST, TEST!

Make sure that it can be read by a variety of different Smartphones.