Winning Combo: QR Codes and Direct Mail

Quick Response codes can be scanned with a SmartPhone to display text, take the user to a website, or dial a phone number. They represent a revolution in direct response advertising and yet another way that marketers are breaking down the barrier between a company and its prospects or clients. In fact, according to ScanLife, the prevalence of Quick Response codes as an advertising medium increased by 700 percent in 2010. And they’re even more popular this year.

5 tips for using QR codes effectively

QR codes are a marketing tool that you shouldn’t ignore. Yet it would be a mistake to use Quick Response codes just because they’re cool. Follow the 5 tips we’ve outlined here to ensure that when you use QR codes in your direct mail, you’re doing so purposefully – and effectively.

1. Where you’re going matters. A great map isn’t much good without a great destination. You can use QR codes to display text – a coupon code, perhaps (see our Quick Response code below). You can use them to display your phone number (again, breaking the barrier between your targets and their response). Or – most popularly – use them to take people to your website (or a targeted micro version of it).

If you use the Quick Response code to take people to your website, think about what device they’ll be using when they visit your site – likely the same SmartPhone they used to scan the code. It isn’t really necessary to have a sophisticated mobile website, as long as your site is designed to display well on a SmartPhone (most new website platforms do this automatically).

Better yet, consider creating a mobile-friendly microsite that you use just for people responding to your QR code. The beauty of Quick Response codes is how they let you specifically target your offer and the messaging associated with it.

2. It’s all about your audience. Even among SmartPhone users, in America at least, Quick Response codes are still foreign – so give your mail recipients a bit of help on how to use the QR code (a “Scan me with your SmartPhone barcode reader” can suffice – you might also offer suggestions on where to get the code reader, like the Droid Market or iPhone App store).

3. Integrate the Quick Response code into your offer. We talk a lot here about the importance of a great offer. Direct response marketing (which includes, of course, direct mail) is all about enticing your target to action – and what better way to do that with a can’t be refused offer. As you design your Quick Response code campaign, think about what you’re offering, and about what you’re getting. Send a postcard with a QR code inviting prospects to sign up to join your special discount club – they get special discounts, and you get their e-mail address and phone number (two more ways you can communicate with them).

4. Use QR codes to integrate your direct mail and online marketing efforts. Quick Response codes are a brilliant way to connect your offline marketing efforts with your online marketing efforts. When mail recipients scan the QR code, take them to a microsite that allows them to sign up for special deals and useful information; you can even offer recipients the option to sign up for mail, e-mail or SMS-based messages – so you’re really communicating with your targets the way they want to be communicated with.

5. Be purposeful. Sometimes new trends in marketing (or anything else) are simply flash-in-the-pan fads that suck up marketing resources that should be going to tried-and-true channels. Not so with QR codes; the fact is that SmartPhones have revolutionized our lives, and will continue to do so – mobile marketing is not a fad, it’s the wave of the future (integrated with other channels, like direct mail, of course).

QR codes and Direct Mail

The process of creating a mail piece with a Quick Response code is essentially the same as creating any other piece, with the added step (during the design phase) of including a high-resolution QR code. There are some great QR code generators online; here are just a few options:

Kaywa – the simplest Quick Response code generator, it allows you to generate a QR code for a URL or phone number, or about a paragraph worth of text (see our example below).

iCandy – a bit more sophisticated than Kaywa, iCandy allows you to track scans. If you’re serious about integrating Quick Response codes into your marketing efforts, measurement is key.

Once you’ve designed your mailer with the QR code included, TEST, TEST, TEST!

Make sure that it can be read by a variety of different Smartphones.

Coinbase clone script to start crypto exchange like Coinbase

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Why start a crypto exchange like Coinbase?

Coinbase is a popular crypto exchange platform and it is a US-based exchange. This exchange attracts more users by its user-friendliness and simplicity with high-performable. This platform extends its service to more than 45+ countries across the globe. Therefore many cryptocurrency investors and users trust the Coinbase exchange.

Business benefits of starting a cryptocurrency exchange like Coinbase:

Instant Market launch
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Minimum initial Cost
Customization
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Increase In 24-hour Trading Volume
Increase In Liquidity
Increase in ROI
Increase in Trust and Loyalty
Where can get the best Coinbase clone script?

WeAlwin Technologies is a highly recommended cryptocurrency exchange development company with having a solid team of blockchain experts to provide world-class blockchain-based business solutions. They offer the Coinbase clone script with all the business features that are more reliable and secured.

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What Is Genetically Engineered Salmon, And Is It Good For Human Consumption?

What is genetically engineered salmon?

Genetically engineered salmon can be defined as a type of fish that has been genetically modified with the goal of making them grow faster and produce more meat. This is done by adding genes from other types of fish in order to increase the size and growth rate of this type of fish.

According to fish exporters in Sri Lanka, one disadvantage to genetically engineered salmon has been shown through studies that indicate they may not be suitable for human consumption due to high accumulation levels of PCBs (polychlorinated biphenyl). This can lead to adverse health effects in humans including cancer, diabetes, infertility issues, immune system problems among many others throughout life stages such as birth defects during fetal development or hormone related diseases during puberty.

Why would you want to eat it?

The reason that people would want to eat genetically engineered salmon is that they can grow at a faster rate than traditional farmed salmon, hence making salmon fishing more sustainable.

However, there are many disadvantages of eating this type of fish which include allergies and health issues caused by the added growth hormone used in these types of fish in addition to the disadvantages listed above.

The taste factor of genetically engineered salmon is also another reason why people would choose to eat it, since the taste may not be for everyone.

Is the consumption of genetically engineered salmon safe for humans?

With all the disadvantages listed for eating genetically engineered salmon, many people, including the best seafood exporters in South Asia, are concerned about whether or not this type of fish is safe for human consumption. Some people believe that they are, but others would disagree and say it needs more testing before being deemed fit to eat by humans.

People have been debating this topic of whether genetically engineered salmon is good for human consumption since 2009 when the FDA decided to approve them as a food source in America. Another factor that also plays into the debate are safety concerns such as allergies, as well as the ethical concerns over what it means for a human to eat an animal that was specially altered in order to be bigger and have more flesh. However, those who support this kind of food source say that now is the time because if we don’t start making these changes soon then there won’t be any fish left for future generations which would mean a loss out on a good protein source.

Genetically engineered salmon has been around since 1989 so why are people just figuring this out now? The main reason being most consumers were never aware they had even eaten genetically modified foods until 2015 when President Obama signed into law certain requirements regarding labeling all GMO’s also known as Genetically Modified Organisms.

How can I avoid eating genetically engineered salmon if I don’t want to?

As any fish export company in Sri Lanka or elsewhere will tell you, the choice is ultimately up to each individual whether or not to eat genetically engineered salmon (or ay other type of fish or meat). For people who are health conscious they may want to avoid eating it for numerous reasons, while some more risk-taking individuals may even enjoy the challenge of trying something new.

What is the future outlook for GE Salmon in human consumption and why should we be concerned about this issue?

The future of genetically engineered food sources is unknown at this point. While some people are concerned about the health risks they may pose, others suggest that genetically engineered food sources is a more sustainable way to produce larger quantities of meat for human consumption. This is especially debated these days because of waning food reserves globally. However, it is important to be aware of the possible negative impacts genetically altered food sources may have on human health. For example, some studies suggest that they will impact how our bodies process essential nutrients and vitamins. More research needs to be done in this field before anyone can confidently say whether or not GE foods are healthy for humans.

The major concern with genetically engineered salmon is that the gene it contains can be passed to other species of fish which could lead to a potential threat for humans consuming those fish. So far, this has not been shown in any studies and GE Salmon is still considered safe for human consumption. However, there are many debates over whether or not we should consume these products at all given how little information we have about their safety profile. For now, you may want to consider buying from companies who label food as being “GMO free” if you’re concerned about your health when making purchasing decisions based on what is best for yourself and your family.