Effective Postcard Marketing For a Quick Cash Surge

1. Building awareness using postcards.

Postcard can spread the news of a company just opening its doors. Whether you’ve just located your business in a business park at the most obscure corner where you are unseen by foot or drive by traffic. You can still build awareness of the products or services you provide by using postcards which are inexpensive but a highly effective marketing tool you can use to generate traffic and leads at a very low cost.

2. Increase customer frequency of purchase.

By mailing to your existing customer base you can now begin the process of up selling them or cross selling them on your other products or services. If a customer just purchased a product or service which you are scheduled to install or deliver for them why not offer them an upgraded version of the product or service. You can offer them another more enhanced and expensive version of the product they just purchased and are waiting for delivery on or a lesser price version of the guarantee they did not take you up on initially. You may even be able to get them to sign up for a regular continuity program of the product or service they just purchased. Once the prospect became a customer they have already exhibited signs that they trust your company. By sending them a postcard with the additional upgrades that are available to them you are serving their needs by being informative to other options which exist. This is a great way to getting additional business from them at a time when they are most likely to buy more from you.

3. Reduce marketing costs using postcards.

Postcards are highly effective when it comes to price vs. results or better stated return on your marketing investment. They generate leads of prospects at a very low cost. For small business owners they can afford to conduct an effective targeted marketing campaign. Meeting their marketing plans goals is easily accomplished. With the postcards you can state just the most important point of what needs to be said. Postcards work best when used as a two step sales process. Send out postcards to get the prospects to go to visit your store, a website or call an 800 number to get additional information. You can then begin your sales closing process You will rarely sell your products directly through the use of postcards.

4. Postcards can be very time sensitive.

You can send out a pre-sale announcement with a time sensitive coupon to your existing customer database. For your prospects include this same time sensitive coupon with an exaggerated discount you would not normally provide. The coupon will do two things draw customers to your place of business to take advantage to your offer and give you a tracking mechanism for analyzing your marketing results.

Avoid making these mistakes when marketing with postcards

Most of these mistakes can be easily avoided.

1. Not knowing who your targeted audience is

By not doing an analysis of who your ideal prospect really is you are running the chance that you will not be successful in the marketing efforts you are making. Your prospects are being bombarded by a barrage of marketing messages constantly so statistically you have about three seconds to make your point if you are making your point to the wrong audience you have just wasted you entire marketing plans efforts. So you need to identify your audience then give them the information they need, right then and there, to make a decision to respond to your offer or not.

2. Not putting the proper headline in the postcards to get the attention of your targeted prospects.

If you are targeting a particular audience then state something of great interest and importance to that audience in your headline. For example if you are targeting religious people you may want to have a headline like this: “The Most Important Bible News in 340 Years” in other words speak to your target audience to attract them to your offers.

3. Last mistake that most postcard marketers make is inconsistency in their marketing efforts.

By mailing to a targeted audience more than once you are accomplishing what most direct mail marketers do not. That is reaching your audience with either the same message or similar message again and again. Most marketers send out one postcards and then stop and they don’t repeat the process which leads them to the conclusion that postcards don’t work in their marketing business plan. By mailing more than once you have already surpassed the majority of your competition that only mails once if they mail at all.

Utilizing the simple postcard in your marketing business plan can be a very rewarding and profitable method to target a specific market to get a quick response and influx of customer coming to your place of business bringing in that Quick Cash Surge.