Direct Mail and Direct Mail Marketing for Local Coffee Shops

There are many ways to market a local coffee shop for instance you can set up an Internet Café, have a local band come play or give people a discount coffee card for repeat purchases. However, you still have to get people in so they can see how great it is and tell all their friends. After all we all know you must generate word-of-mouth advertising and referrals are the best form of marketing. So how can you get new customer in?

Well I believe, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, direct mail and direct-mail marketing coupon package is for local coffee shops are a good way to advertise and it is fairly inexpensive to do so. It will generate additional traffic and is best to offer coupons to get people to come in.

It makes sense that the dates on these coupons will be for time periods, which are not peak hours for the coffee shop. Direct mail packages should be sent out to those households within a 15-mile radius along with all the small businesses in the area and perhaps any large corporations, which may be there as well.

It is not wise to send out coupons each month, as you will end up giving discounts to otherwise full price paying customers. Please consider direct mail and direct mail marketing coupon packages, as a good advertising strategy for your local coffee shop. Think on this in 2006.

Listen To The Market

Listen to the market, not your broker.

During any 10-year period there will be one major
break in the stock market. It may be only 20%, but many
times it will run to 40% or more. During those times any
investor will not want to own stock. Even the best stocks
will go down.

The good stocks decline because they fall in
sympathy with a lack of buying and also because good
stocks are sold to meet margin calls and for other needs.

Few investors are savvy enough to know how to
sell. They usually sell those issues that have a profit as
they don’t want to get out of shares that will show a
loss yet these are the ones that should be sold first.

Of course, investors will hear the famous
broker line, “The market always comes back”.
But when?

Almost everyone watches the Dow Jones
Industrial Average, the S&P 500 and some also keep
an eye on the Dow Transportation Index. These will
alert the major market direction. If the investor
wants to know how the U.S. economy is doing these
indexes will tell. Investors must learn the language
of the market.

Everyone including 99% of brokers and
financial planners will say it can’t be done. Why is it
that there are a few who can. You can do it too.

Here is a simple method that will tell anyone
the long term direction. If that investor puts his
money into buying the major indexes he will over time
become rich and sleep nights while it is happening
provided he does not remain invested while the
market is going down.

With very little work the investor can go to
the Internet, seek out a graphics chart of the DJIA
and on the monitor plot a 200-day Simple Moving
Average, SMA. On http://www.bigcharts.com it is free.

As long as the DMA (Directiona Moving
Average) line (that’s the 200-day line) is moving up
he can remain invested. When the line turns down
it is time to sell and put money into a U.S.Treasury
Bill money market account. That is especially
Important in today’s interest bearing accounts. Do
not look for the highest interest paying account.

The market has spoken. It is not a foreign
language. Any investor can see it and then comes
the hard part. Investors must pick up the phone
and say to his broker, “Sell”. That is a four letter
word brokers hate to hear unless the investor is
planning to buy something else. Don’t.

Currently the DMA is still rising so it is
safe to stay invested in index funds. Watch that
200 line every week. When it turns decisively down
the investor will want to safely be in cash.

Listen to no one. Do not try to outguess
the market. Let the market itself tell you when
to sell.

Expired Listing Letter and Real Estate Marketing Tips

The expired listing letter is a valuable asset for real estate marketing plans. Expired realty listings refer to contracts that have expired between homeowners and their agent. Realtor contracts generally last between six and twelve months. If the listed property is not sold during the contract period, sellers can enter into a new listing agreement with their current realtor, hire a new agent, list the property as for sale by owner, or take the home off the market.

Investors use the expired listing letter to solicit business from the seller by offering to buy their home or help them sell it. In order to find expired property listings, investors must subscribe to the Multiple Listing Service (MLS) database; a service that provides lists of nationwide properties for sale to realtors.

Investors who have never used expired listing letters can easily locate sample templates online. Investors will need to adapt marketing letters to suit sellers’ circumstances. A good place to learn and share expired listing marketing ideas is by participating in real estate forums or networking groups.

In addition to using expired listing letters, investors will need to develop a marketing plan and follow-up strategies. Most investors incorporate multiple marketing tools such as postcard marketing, direct mail, referral marketing, realtor flyers or brochures, and cold calling.

The expired listing letter is generally used to solicit sellers, but some investors use these letters to solicit realtors. Working directly with real estate agents can be a profitable niche for investors willing to develop close working relationships. Realtors do the majority of legwork while investors earn profit by closing the deal.

Investors who are unfamiliar with marketing strategies should consider hiring a marketing specialist and copywriter to create expired listing letters and brochures. Real estate investors often use a variety of prospecting tools.

They might start with an introduction letter, followed by a postcard and a phone call. Or they might start with a phone call and send a folder filled with a marketing letter, client testimonials, and a list of successful real estate closings. Regardless of the marketing strategy, the primary goal is to locate motivated sellers, purchase properties below market value, and earn profit on each expired listing transaction.

In today’s competitive market investors must stay on top of changing trends and create marketing campaigns that make them stand out from the crowd. Sellers often receive dozens of expired listing letters once their real estate contract expires. This is where creating unique marketing strategies can really pay off.

Private investors who dedicate their time to locating expired real estate listings often work with sellers that are frustrated their home did not sell during the listing period. The last thing these people want to hear is empty promises. They want to sell their property. Investors who focus on solving this problem can earn the seller’s business by focusing on their needs and explaining how they can help sellers accomplish their goals.

Real estate investing is a competitive industry. In order to become successful in this arena, investors must be committed to finding solutions for sellers. This can be accomplished by building a strong network of realty experts, developing a strong marketing plan, and utilizing strategies that will attract motivated buyers and quickly close real estate deals.